Black Friday, until December 1
Every plugin your site must have. Half price.
50% off the first year of every Must‑Have plugin, for everyone. Watch the short video on why a plugin is different and it’s 60%. Answer three quick questions as well and it’s 70%, with lifetime deals on top.
Lifetime goes when the clock stops.
How the discount grows
Three steps, per plugin. Each one takes a minute.
Renewals stay 30%, 40% or 50% off for as long as you keep the plan.
- Step 150%Everyone, on every plugin
- Step 260%Watch the plugin’s video to the end
- Step 370%Plus three quick questions, lifetime included
The shelf
Pick a plugin
Every discount is per plugin: watch its video, answer its three questions.
Must-Have Pack$99.99 50% off
Must-Have Security$29.99 50% off
Must-Have Analytics$49.50 50% off
Must-Have Cookie€14.99 50% off
Swift Performance$24.99 50% off
Must-Have Backup$14.99 50% off
Must-Have Tweaks$14.50 50% off
BugMonitor$19.99 50% off
WP Shifty€19.99 50% off
WP Advanced Content Protector$14.99 50% off
Must-Have Redirect$3.49 50% off
Must-Have Captcha$3.49 50% off

Must-Have Pack
WordPress solutions, simplified
Your Black Friday price
Starter, 3 sites, first year
$99.99$199.9950% off
Renews at $139.99 a year (30% off) for as long as you keep it. Regular price: $199.99.
Buy the Pack for $99.99- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another $19.99 off, and the 25 and 100-site plans open.
Eleven best-in-class plugins (performance, security, analytics, backups, GDPR and more) in one pack, for one predictable price.
- Security
- Analytics
- Cookie
- Swift
- Backup
- Tweaks
- BugMonitor
- WP Shifty
- WPACP
- Redirect
- Captcha
Black Friday special plans
Every size of the Must-Have Pack: 3 sites, unlimited, and the 25 and 100-site plans.

Must-Have Security
Security that runs before WordPress does
Your Black Friday price
Single site, first year
$29.99$59.9950% off
Renews at $41.99 a year (30% off) for as long as you keep it. Regular price: $59.99.
Buy Security for $29.99- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another $5.99 off, and lifetime opens.
Most security plugins find the webshell after it is on disk. Must-Have Security stops it from becoming a file at all.
- Write-time code check
- Admin is not a licence to write code
- Updates work, injections don’t
- A rescue screen it can’t lock you out of
Black Friday special plans
Every size of Must-Have Security, and lifetime. Lifetime is sold only on Black Friday.

Must-Have Analytics
Real-time, GDPR-friendly analytics
Your Black Friday price
Single site, first year
$49.50$9950% off
Renews at $69.30 a year (30% off) for as long as you keep it. Regular price: $99.
Buy Analytics for $49.50- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another $9.90 off, and lifetime opens.
Set up real-time, GDPR-friendly tracking in under 3 minutes. Insights that grow your business, not just pretty charts.
- Real-time tracking
- Conversion goals
- E-commerce tracking
- Heatmaps
- Email reports
Black Friday special plans
Every size of Must-Have Analytics, and lifetime. Lifetime is sold only on Black Friday.

Must-Have Cookie
Cookie consent, sorted in five minutes
Your Black Friday price
Single site, first year
€14.99€29.9950% off
Renews at €20.99 a year (30% off) for as long as you keep it. Regular price: €29.99.
Buy Cookie for €14.99- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another €2.99 off, and lifetime opens.
Real-time cookie autoscan, geolocation, consent logs, and a banner in every language your visitors speak.
- Real-time autoscan
- Geolocation
- Consent logs
- Multilingual
- In-app browser support
Black Friday special plans
Every size of Must-Have Cookie, and lifetime. Lifetime is sold only on Black Friday.

Swift Performance
Make your site feel instant
Your Black Friday price
Single site, first year
$24.99$49.9950% off
Renews at $34.99 a year (30% off) for as long as you keep it. Regular price: $49.99.
Buy Swift for $24.99- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another $4.99 off, and lifetime opens.
Swift Performance AI configures itself, builds per-page critical CSS, optimizes JavaScript and images, and caches everything intelligently.
- AI autopilot
- Predictive caching
- Critical CSS
- JavaScript, tamed
Black Friday special plans
Every size of Swift Performance, and lifetime. Lifetime is sold only on Black Friday.

Must-Have Backup
Restore your site to any moment
Your Black Friday price
Single site, first year
$14.99$29.9950% off
Renews at $20.99 a year (30% off) for as long as you keep it. Regular price: $29.99.
Buy Backup for $14.99- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another $2.99 off, and lifetime opens.
Every file change and every database write is captured as it happens. Roll back to any second, not just to last night’s backup.
- Time-machine restore
- Staged restore
- Deduplicated and incremental
- Encrypted, off-site
Black Friday special plans
Every size of Must-Have Backup, and lifetime. Lifetime is sold only on Black Friday.

Must-Have Tweaks
One plugin to replace them all
Your Black Friday price
Single site, first year
$14.50$2950% off
Renews at $20.30 a year (30% off) for as long as you keep it. Regular price: $29.
Buy Tweaks for $14.50- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another $2.90 off, and lifetime opens.
Stop installing 20+ plugins for basic features. Security, database tools, code snippets, role editing, email logging and 45+ tools in one lightweight plugin.
- Login and security
- User roles
- AI snippet manager
- File manager
- Database manager
Black Friday special plans
Every size of Must-Have Tweaks, and lifetime. Lifetime is sold only on Black Friday.

BugMonitor
It monitors your site 24/7
Your Black Friday price
Single site, first year
$19.99$39.9950% off
Renews at $27.99 a year (30% off) for as long as you keep it. Regular price: $39.99.
Buy BugMonitor for $19.99- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another $3.99 off, and lifetime opens.
Reliable error detection backed by a team of experts. Never miss an error again.
- WordPress errors
- JavaScript errors
- UX and UI problems
- Network errors
- Web Vitals
Black Friday special plans
Every size of BugMonitor, and lifetime. Lifetime is sold only on Black Friday.

WP Shifty
Load only what each page needs
Your Black Friday price
Single site, first year
€19.99€39.9950% off
Renews at €27.99 a year (30% off) for as long as you keep it. Regular price: €39.99.
Buy WP Shifty for €19.99- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another €3.99 off, and lifetime opens.
WordPress ships every plugin’s CSS and JavaScript to every page. WP Shifty disables, overwrites, preloads or lazyloads any asset, per page, device or role.
- Visual live editor
- Scenarios
- Plugin organizer
- Preload and lazyload
Black Friday special plans
Every size of WP Shifty, and lifetime. Lifetime is sold only on Black Friday.

WP Advanced Content Protector
Your creations. Your rules.
Your Black Friday price
Single site, first year
$14.99$29.9950% off
Renews at $20.99 a year (30% off) for as long as you keep it. Regular price: $29.99.
Buy WPACP for $14.99- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another $2.99 off, and lifetime opens.
Invisible protection and unstealable content. Don’t let others reap the fruits of your work.
- Invisible protection
- Unstealable content
- Personalized protection
Black Friday special plans
Every size of WP Advanced Content Protector, and lifetime. Lifetime is sold only on Black Friday.

Must-Have Redirect
Automatic, intelligent 404 redirects
Your Black Friday price
Single site, first year
$3.49$6.9950% off
Renews at $4.89 a year (30% off) for as long as you keep it. Regular price: $6.99.
Buy Redirect for $3.49- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another $0.69 off, and lifetime opens.
Turn typos and dead links into visitors. Never lose a visitor to a 404 again.
- Automatic 404 redirects
- Real-time autoscan
- Integrations
Black Friday special plans
Every size of Must-Have Redirect, and lifetime. Lifetime is sold only on Black Friday.

Must-Have Captcha
Intelligent form protection
Your Black Friday price
Single site, first year
$3.49$6.9950% off
Renews at $4.89 a year (30% off) for as long as you keep it. Regular price: $6.99.
Buy Captcha for $3.49- 50%Everyone
- 60%Watch the video
- 70%Answer 3 questions
Watch it to the end for 60% off: another $0.69 off, and lifetime opens.
Based on real human interactions. Stops bots and spam without annoying your users.
- Invisible captcha
- Blocks bad bots
- Replays blocked requests
Black Friday special plans
Every size of Must-Have Captcha, and lifetime. Lifetime is sold only on Black Friday.
Last call
Black Friday ends Tuesday, 1 December.
Lifetime and the 25 and 100-site plans go with it.
Lifetime and the 25 and 100-site plans are sold only during Black Friday. Watching a plugin’s video to the end and answering its three questions are what unlock 60% and 70% for that plugin. Renewals keep the first-year discount minus 20 points for as long as you keep the plan.